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Smart stores “still haven’t figured out how to effectively map consumers,” he says. Still, challenges remain, according to IBM Global Team Leader Bill Gillispie. “But what’s changed recently is the price point: Devices are cheaper and more cost-efficient - the juice is now worth the squeeze.” “IoT in supermarkets is really about associating sensor tech to things that are commonly used in the store,” says Jean-Michel Fally, digital strategy partner at IBM.

Smart supermarkets use connected IoT devices to collect physical data, relay this information to digital platforms and help grocery store staff make better decisions.